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Digital Marketer

Competency-Based Apprenticeship
Sponsoring Company:
Digital Creative Institute
O*Net Code
Rapids Code
Req. Hours
Jul 16, 2021
Jul 16, 2021

Competency-Based Skills

7 skill sets | 41 total skills
Design a Digital Marketing Campaign
Gathers information on key characteristics of a buyer persona and buyer journey, in accordance with the buyer’s preferences and needs
Gathers information, assess a digital advertising budget for online lead generation that increases online traffic
Creates marketing content for blogs, ads to increase online traffic with the targeted buyer persona
Identifies and selects effective marketing objectives to include milestones, deliverables, and resources for a campaign that generates and nurtures leads in the marketing funnel
Creates content targeting the buyer persona to launch effective emails to increase the Click Through Rate (CTR)
Builds email workflows and increases productivity, using marketing automation tools effectively
Builds a storyboard that captures buyer persona preferences and needs for a product and or service
Develops a video platform, distributes the video, and reviews postproduction to increase online traffic
Digital Analytics: Analyze, measure, monitor, and assess digital marketing campaigns
Demonstrates ability to determine and track the conversion of online leads, nurturing a marketing funnel
Accurately tracks and assesses the performance of leads with google analytic reporting
Builds a social media and google analytics benchmark report, tracking results of a marketing campaign and or social post
Gathers and analyzes lead conversion data using Microsoft Excel
Creates data visualization charts and dashboards summarizing conversion and tracking data
Gathers, assesses, and interprets data from leads to communicate a story with the data, improving the attraction and conversion of leads
Assess, plan and prepare social media campaigns on various social media platforms
Uses a buyer persona to set goals and priorities for social media campaigns
Measures Return On Investment (ROI) by assessing campaign goals and metrics
Sets up social media platforms to launch social media posts attracting and converting leads in a campaign
Launches paid ad campaigns via social media platforms
Creates an editorial calendar that incorporates the buyer persona and their buyer’s journey targeting specific marketing content offers
Utilize marketing automation technology for lead generation
Uses the Pardot/HubSpot marketing automation tool to generate leads
Builds and customizes a sales funnel with a customer relationship management system
Segments lead lists based on the buyer persona within a Customer Relationship System (CRM)
Administer effective Digital Advertising to maximize ad spend
Builds and deploys a Google AdWords campaign
Sets up a remarketing strategy effectively targeting a buyer persona
Sets up Google Tag Manager to monitor traffic and website performance
Creates compelling ad copy to capture traffic and leads
Creates a display ad that targets a buyer persona to a website
Monitors and assesses an ad spend budget
Builds a landing page-using split testing (A/B testing)
Builds a Conversion Rate Optimization (CRO) plan that includes A/B testing
Develop a Website using Hyper Text Markup Language (HTML), Cascading Style Sheets (CSS) and JavaScript (JS) skills
Builds coding in WordPress, HTML, CSS, and JavaScript to add content, graphics editing or adding a webpage
Creates a personal website using a web platform
Develops a User Experience Interaction (UXI) on a website improving the ease of a buyer persona and or customer to access a product or service
Conducts a customer journey mapping of their interaction with a product or service on a website
Produces a budget and deploys a web development plan with vendors and or a development team
Build effective Search Engine Optimization (SEO) for search engine ranking or Search Engine Results Page (SERP)
Creates an SEO Audit on a website using an SEO Audit industry checklist
Builds keyword research with targeted keywords that attract buyer persona, customer preferences, and needs
Builds effective meta tags with keywords that rank for Search Engine Ranking Performance (SERP)
Creates an off- and on-page SEO plan to capture Search Engine Ranking Performance (SERP) using customer preferences and needs
Builds an effective link building strategy to capture search engine ranking performance attracting buyer persona, customer preferences, and needs
Sets up local SEO plans that incorporate technology tools to build the local digital footprint for online reviews

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