« Back to All Apprenticeships
Communicates clearly, concisely, and appropriately given the audience and the task.
Integrated Marketing Fundamentals
Applies core integrated marketing principles to perform essential job functions.
Consistently executes project deliverables on a timeline.
Uses marketing technologies to accomplish project goals.
Marketing Research and Analytics
Uses data to perform job functions more strategically, including planning, reporting, and targeting.
External Partner Research and Management
Appropriately interacts to external partners to meet project needs.
Focuses on the operation of the American business system. Covers fundamentals of the economy, careers and opportunities, marketing, management, production, governmental regulations, tools of business and social responsibilities.
Emphasizes public law, regulation of business, ethical considerations, and various relationships existing within society, government, and business. Students develop an understanding of the role of law in social, political, and economic change.
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consumer.
Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. Web fundamentals, e-marketing trends, strategies, models and research will be examined.
Enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
Google Analytics Individual Qualification Credential
Google’s Analytics Academy will help apprentices learn about Google’s measurement tools so apprentices can learn how to grow a business through intelligent data collection and analysis.
Google Adwords Certificate Credential
The Google AdWords Certificate is another in-demand certification for digital marketers. Apprentices must pass the fundamentals exam as well as an exam for a specific area (search, display, mobile, video, shopping or advertising).