Marketing Managers

Competency-Based Apprenticeship
Sponsoring Company:
O*NET Detailed Work Activities
O*Net Code
11-2021.00
Rapids Code
Req. Hours
0
State
DC
Created
Apr 08, 2021
Updated
Apr 08, 2021

Competency-Based Skills

18 skill sets | 25 total skills
Develop marketing plans or strategies
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Select products or accessories to be displayed at trade or special production shows.
Evaluate program effectiveness
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct sales, marketing, or customer service activities
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Analyze data to inform operational decisions or activities
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Estimate cost or material requirements
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Determine pricing or monetary policies
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile operational data
Compile lists describing product or service offerings.
Supervise employees
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Confer with organizational members to accomplish work activities
Consult with product development personnel on product specifications, such as design, color, or packaging.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Analyze market research data
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Initiate market research studies, or analyze their findings.
Analyze forecasting data to improve business decisions
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Monitor external affairs or events affecting business operations
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts for transportation, distribution, or logistics services
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate special events or programs
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Conduct opinion surveys or needs assessments
Conduct economic or commercial surveys to identify potential markets for products or services.
Develop sustainable organizational policies or practices
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Recommend organizational process or policy changes
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Advise others on business or operational matters
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.