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Multimedia Producer

Competency-Based Apprenticeship
Sponsoring Company:
The Alliance for Media Arts + Culture, Inc.
O*Net Code
Rapids Code
Req. Hours
Jul 16, 2021
Jul 16, 2021

Competency-Based Skills

5 skill sets | 28 total skills
General Practices
Demonstrate a working understanding of the organization’s structure, personnel rules, policies, responsibilities and general understanding of work ethics, interpersonal communications and related policies.
Understands and practices safety procedures and rules.
Demonstrate a working understanding of goals, mission and vision of the organization/company.
Demonstrate a working understanding of organization’s administrative, production and postproduction communications and workflow.
Demonstrate a working understanding of organization’s best practices for client interactions and social media.
Demonstrate working understanding of all phases of multimedia project workflow.
Demonstrate working understanding of required hardware.
Demonstrate working knowledge of required software (e.g. - creating models and prototypes in Adobe Creative Suite).
Demonstrate understanding of production planning (e.g. - read production log and call sheets for current project) and managing multiple staff on project.
Assist Producer with edit scheduling and staffing, map out story arcs, special effects, plans for archival footage and workflow.
Demonstrate ability to develop character-driven story arcs from scripts, montage sequences and a variety of scene rhythms and styles.
Demonstrate ability to interact effectively with director, talent and crew.
Demonstrate knowledge of video industry standard formats, and media and asset management practices on Mac/Windows platforms and networked environments.
Demonstrate fluency with analog edit process and workflow.
Demonstrate ability to produce seamless and effective audio sequences.
Demonstrate ability to produce video sequences in diverse styles and genres.
Demonstrate basic fluency with animation production process and video graphics.
Demonstrate ability to coordinate technical post-production process and manage multiple creatives, clients and stakeholders.
Demonstrate ability to download and log footage.
Demonstrate ability to create selects, sequences, rough assemblies.
Demonstrate ability to combine the most effective shots of each scene to build powerful, creative story.
Demonstrate working knowledge of finishing and multiple format output.
Demonstrate ability to collaborate with editorial and technical staff and lead a multimedia production team to create and package final program to spec.
Creative Project Development & Leadership
Demonstrate ability to ideate and create rich media content for specific issues and campaigns.
Demonstrate ability to design multiple strategic content streams for independent projects.
Demonstrate ability to design production toolkits for training and professional development.
Demonstrate ability to supervise and mentor youth producers.
Demonstrate intermediate knowledge of industry standard technologies and best practices, and the ability to apply those practices in the creation of high quality content.

Technical Instruction

Introduction to Visual Storytelling - 14 req. hrs
What are the components of visual storytelling? Learn to wield the power of sound and color in this introductory course. In this course you will craft engaging stories through basic cinematography, lighting, editing and sound while gaining a conceptual understanding of how these pieces come together to form the rich medium of visual storytelling.
Digital Video Production Basics - 24 req. hrs
The digital technology of today making shooting video accessible to filmmakers of all levels. This intensive, hands-on video workshop is designed for the beginning videomaker and is an ideal introduction to all phases of production. You will learn the basics of industry-standard video technology and get familiar with the skills you need to make sleek, professional videos.
Introduction to Digital Cinematography - 16 req. hrs
For the first time in history, filmmakers at all skill levels can take advantage of the portability, affordability and cinematic quality provided by today’s high-definition capable DSLR cameras. This course will help you increase your knowledge of production workflows, while increasing your film’s value and professional aesthetic. Gain hands-on training with DSLR cameras and learn how to capture high definition images under the guidance of expert cinematographer instructors.
Video Post-Production Workflow - 8 req. hrs
Have you ever worked tirelessly to shoot hours of great footage, only to find yourself unsure of how to put it all together? Get your projects to completion with this Video Post-Production Workflow course, which walks you through each individual phase of organizing, editing and completing your film from start to finish. Get the files onto your computer, name them properly so that you don’t lose them, troubleshoot technical issues along the way and maximize your existing non-linear editing skills.
Digital Editing Basics with Adobe Premiere - 24 req. hrs
The industry-standard software for non-linear editing in Adobe Premiere. Learn to wield its power and produce high-end editing in this technical course, which will provide you a comprehensive overview of the Premiere Interface and its practical features.
Audio Production - 32 req. hrs
The importance of sound quality in visual media cannot be understated. Increase your project’s production value by learning the ropes of audio production. This course provides hands-on training in the basic techniques of recording sound for the camera. Review basic sound theory, practical tips, squashing noise, and troubleshooting. Students will set up interviews and use the most commonly used professional sound equipment in different environments.
Audio Post-Production - 32 req. hrs
Sometimes miracles are made possible in audio post-production. This technical course will teach you basic work-flow techniques, how to increase the quality of your audio in post-production, and how to integrate sound design into your work. You will also learn the art of audio clean-up and restoration using tools within Adobe Premiere CC and Adobe Audition CC.
Digital Project Management - 15 req. hrs
Producing digital media, whether projects are large or small, requires an understanding of how a film is organized and the legal aspects surrounding it. This course teaches the standard industry processes for organizing and managing film projects. This includes an in-depth study of the stages of production. Students are taught industry-standard software for breaking down a script, building a budget, and creating a shooting schedule.
Advanced Digital Video Production - 32 req. hrs
Today’s high-definition DSLR cameras afford creative producers at all levels the ability to learn to shoot video in an easy, flexible, professional way. This course helps students learn industry-standard video technology. The course (4-day Bootcamp or 8 half days) condenses a semester’s worth of camera-handling knowledge into an intense 32-hour training course.
Projects In Digital Video Production - 15 req. hrs
Conceive, produce, direct, edit and output your own short-form project under the supervision of a master filmmaker! Designed for the beginning videomaker, this class is an ideal introduction to all phases of production, with top-notch instruction and personal attention. In this course, you will learn crewing on each others projects.
Advanced Digital Cinematography - 15 req. hrs
The careful choices a cinematographer makes with respect to composition, color, light and texture affect the overall look and mood of visual media. Students explore the impact of the visual language and related topics such as design principles and forces of visual organization. The effects of scene direction and lines of action on the editing process are explored. Students learn cinematic composition, the rule of thirds, spatial relationships and proper framing.
Advanced Digital Editing - 15 req. hrs
Editing requires a keen understanding of the storytelling process. Study the art of when, where and why we make an edit. This course will explain how to better immerse our viewers into our story, fix problems incurred during production and give our productions a fresh edge. Students learn advanced technical skills from edit styles to the rule of sixes to draw the audience in.
Projects in Digital Editing - 15 req. hrs
Edit your own short-form project under the supervision of a master editor. Learn through doing about how and why the editor is a technical person as much as they are a collaborative storyteller. In this course you will work with the elements of media to craft a cohesive and engaging project. Learn why cuts work, the rule of six, and when to stop cutting with industry-standard software.
Introduction to Web Video - 15 req. hrs
The digital age, the smartphone revolution, and the explosion of technology resulted in entirely new realms of visual storytelling and media consumption. So how do you create online video content that captures the viewer’s attention in a meaningful way and can be leveraged to raise awareness or build a brand? In this introductory course, you will get a comprehensive overview of the digital video landscape, from social media video content ala AJ+, Buzzfeed, Now This, and Vice to short-form and episodic fiction and nonfiction filmmaking for platforms such as YouTube, Facebook and Vimeo.
Projects in Web Video - 15 req. hrs
How do you create online video content that captures the viewer’s attention in a meaningful way and can be leveraged to raise awareness or build a brand? Students will use Adobe Premiere and Adobe Premiere Clip to shoot and edit two short videos for the web, using their phones. One social media video will be in the style of online content creators like AJ+, Buzzfeed, Now This, and Vice. The second social media video will focus on platforms designed to raise funds, like Indiegogo and Kickstarter. Participants will edit pre-existing footage in the lab and their own footage in their phones.
Introduction to Emerging Media: AR/VR/3D/AI - 15 req. hrs
Emerging technologies that offer full immersion into another world are being used across industries in real estate, start ups, and event production to create unparalleled connection with characters and spaces. As the technology necessary to make VR, AR, 3D and AI become ever more accessible, learn how best to tell captivating stories in this evolving medium. This workshop is your hands-on crash course to technologies in immersive storytelling.
Projects in Emerging Media - 15 req. hrs
Conceive of, produce, direct, edit and output your own short-form project using emerging technologies under the supervision of a master producer. In this course, you will choose the storytelling media that will best support the story you want to tell. Using the latest technologies to make VR, AR, 3D and AI, tell your own captivating stories in these evolving mediums.
Documentary Fieldwork - 15 req. hrs
To film or not to film? How close to a subject is too close? What happens when a subject doesn’t show up? Do I have permissions to film this? Someone walked into my shot and I don’t have a release form for them, what now? How much crew is too many people? These are questions that documentary filmmakers ask themselves when they are in field documenting reality. In this course, you will receive an overview of everything from documentary filmmaking ethics to the practical and legal considerations you must take into account when filming in the field.
Art of the Interview - 15 req. hrs
Conducting an interview effectively results in powerful and effective material that can make or break your project. Walk through the various steps for preparing an engaging camera interview from research, pre-production, production to post production. Interview samples will be screened and analyzed to highlight different approaches and do’s and don'ts. Practice interviews will be set up so students have a chance to interview each other and/or be interviewed. Learn best workflow practices, prepare to ask the tough questions, and get your interviewees to share their deepest thoughts and feelings on camera.
Film, Media and Popular Culture - 15 req. hrs
Today's entertainment industry presents a rich world of opportunities, but also a new set of challenges. Whether you are a writer, producer, marketer or executive, it is now equally as important to understand content creation techniques, production technologies and distribution platforms as it is to understand how to weave a compelling narrative. This course will provide a broad overview of the current entertainment landscape and where it's headed as well as an in-depth look at the specific tools, companies and technologies shaping today's great content.
Media Production in the Age of Data - 15 req. hrs
Mediamakers and arts organizations are increasingly using quantitative data to develop best practices of audience engagement. In the age of digital distribution, various aspects of audience behavior are being recorded and analyzed. In this course, you will learn to implement best practices and grow audiences, increase engagement, and improve workflows using data.
Graphic Design + Animation for Video - 15 req. hrs
This class teaches both the aesthetic, visual concepts and practical techniques used by today’s animation and design professionals. In this course, you will learn the basic concepts and principles behind graphic design and animation for video by constructing well-designed graphics that communicate effectively.
Creativity in Crisis: Documenting Disaster - 15 req. hrs
Journalist and investigative reporter Amy Goodman once said, “The role of independent media is to go to where the silence is.” Now more than ever, we count on independent storytellers and investigative documentarians to fill in the gaps of mainstream media and journalism. In this course, learn techniques and skills of investigative non-fiction filmmaking, how to film and document during times of upheaval, and the importance of creative expression and visual storytelling in times of crisis.
Coding for Creatives - 15 req. hrs
Learning to program is no longer just for computer specialists and software developers. Creative coding is a growing field that uses computer software as a medium to develop original creative expression. In this course, you will learn programming through authoring your own creative program and develop practical programming skills by exploring creative ideas and challenges.
Collaboration and Co-Creation Lab: Working with Clients and Communities - 15 req. hrs
Co-creation is defined as the deep, active and equal collaboration between clients, consumers, agencies and experts to solve a problem or need. The marketing world understands the importance of customer feedback and uses methods of co-creation in order to source it. Documentary filmmaker and media creators can benefits from these practices to deepen their creative work with clients and communities. In this course, you will learn how to facilitate mixed teams of clients, agencies and consumers through a range of exercises, from insight generation to idea generation to development, group refinement and prioritization.
Adobe Professional Certification - 15 req. hrs
Based on feedback from educators, design and video professionals, businesses, and educational institutions around the world, Adobe created a set of teaching objectives that cover entry-level skill expectations for video communication. In this course, you will prep the host of skills that will be assessed on the Video Communication Using Adobe Premiere Pro exam -- an industry-standard certification that will up your level of professionalism.

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