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Public Relations Specialists

Competency-Based Apprenticeship
Sponsoring Company:
O*NET Detailed Work Activities
O*Net Code
Rapids Code
Req. Hours
Jul 16, 2021
Jul 16, 2021

Competency-Based Skills

10 skill sets | 16 total skills
Provide educational information to the public
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write advertising or promotional material
Write press releases or other media communications to promote clients.
Update and maintain content posted on the Web.
Develop promotional strategies or plans
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Develop marketing campaigns for environmental technologies or services.
Coach others
Coach client representatives in effective communication with the public or with employees.
Collaborate with others in marketing activities
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Write informational material
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
Edit written materials
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Coordinate logistics for productions or events
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Conduct market research
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
Inform viewers, listeners, or audiences
Prepare or deliver speeches to further public relations objectives.

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